I’ll freely admit that I’m firmly on the Gen-Xer side of ‘remembering MTV back when it played music videos’. We’re talking the early 80s here, back when my family signed up for cable TV via Warner Amex. I’d heard about the channel via its mention in music magazines like Rolling Stone and its occasional “I want my MTV” commercial showing up here and there. The first videos I remember seeing on the channel was .38 Special’s “Hold On Loosely” and The Police’s “Spirits in the Material World”. It was sometime in 1982, and I was already well entrenched in rock radio and American Top 40, even at eleven years old. I was completely hooked.

I think what appealed to me, even as a preteen, was the fact that the channel tried so hard to be at the forefront of music culture, yet also felt like one of those low-budget community access channels where the production teams and the on-air hosts really didn’t know what the hell they were doing half the time. That was part of its charm! They knew enough to replay all the music videos that got a positive reaction from its viewers, but they weren’t afraid to insert weird things like Blotto’s “I Wanna Be a Lifeguard” or Yello’s “The Evening’s Young” to keep us on our toes. Hell, I even loved those one or two minute bumper fillers that were basically public domain films set to nameless instrumentals.

I bring this up following the recent news that the channel has chosen to shut down all of its UK channels by the end of the year, with the possibility of more channels in other countries going the way of the buffalo as well. Not that anyone is surprised these days, considering that the original channel plays reality shows and the tertiary smaller channels are mostly available via cable TV packages.

Most music videos show up on YouTube and TikTok these days, and that might be a good thing when you want to watch the new Taylor Swift video now instead of waiting for it to show up at some point in the next hour or so. But what we miss, just like streaming versus terrestrial radio, is two-fold: we miss out on the slow anticipation that our favorite band or singer will show up like some kind of mini-event, and we miss out on the potential discovery of music we might otherwise not have noticed on the way there.

I don’t necessarily miss those MTV days of yore. I’ve got a lot of great memories, and I’m glad I was there to witness the world premieres and the unscripted moments and the holiday countdowns. I’m thrilled that I was part of the era that got to see all those amazing bands and singers grow and evolve into world-dominating celebrities. I’m especially thankful that it played an extremely influential part in my life when I discovered 120 Minutes.

It was a specific point in time, just slightly ahead of the curve and unafraid to take chances. It was an era of two completely different iterations of pop music — the US and the UK — crashing into each other, influencing each side of the Atlantic and reaching out into the cosmos with something new and fascinating. It influenced the sound of rock and pop for decades to come, allowing it to evolve in unexpected directions.

Now that we have instant gratification at our internet fingertips, having that kind of cable channel doesn’t quite have the power and the reach that it once did. Sure, had they the budget and the creativity and less of the stakeholder influence, MTV itself could have evolved into something unique. Instead, it slowly faded away into yet another benchwarmer channel playing innocuous reality shows and viral videos of people doing stupid things.

That’s the one thing I wish had been different about the channel as it got older and less influential: it could have gone out on a high note rather than limping along well past its lifespan.